- start today
- experience builds quickly and experience > age
- build semi-structure, and nothing more
- practice sales pitch repeatedly
- browse causes based on passion
- articulate differentiation and value proposition
- share ideas without inhibition. laugh, "say yes and build on others' ideas
- read quickly and widely: key journals, newspapers, etc.
- ideate with a sense of urgency. set short deadline and push team to execute
- how to quickly assemble and build teams: G&M National Student Advisory Council, TEDxEdmonton, SVI, etc.
- account for "q-score": bring together people who know each other and those who have never met
- build team of 2, then 5, then 10. The core team recruits a wider team. First/inner team quality = outer team quality.
- articulate purpose, timeline and a vision of success in a 2-page brief
- base sales on objectives and targets' interests. Ask people questions, listen, tailor pitch to person. Practice sales pitch 20 times with family/friends.
- work quickly, share ideas and progress, and revise. Sense of urgency.
- short meetings, clear to-dos and quick follow-ups between teams
- call, don't text.
- articulate "small wins." Every small success matters.
- create ambassadors: each ambassador recruits 2 people.
- website development (quick and dirty websites for projects): Wordpress, Strikingly, etc. Use creative commons photographs on Flickr.
- magazine+brand development (how to create a huge readership with very little funding): write first content, share with friends, invite several writers personally, build base, invite more people. Use Wordpress newsletter plug-in and capture first readers. Follow up with first readers personally and thank them.
- use media distribution channels: personal blogs, then local papers, then national outlets.
- how to successfully pitch magazines and newspapers: G&M, Microsoft, University Affairs, etc. cold emailing: leverage student/young professional status, relate to social issue/timely event, thank editor
- advocacy (use our experiences with SVI, CASA, Students' Union, fed and provincial governments): send an opening email (write with an inviting approach, share background and purpose, thank person); tweet at person; create Facebook campaign
- open invitation to new team members/contributors
- reflect. Take time off and contemplate.
- write thoughts and other insights out on paper.
- share your knowledge with others: write on blog, via media publications, say yes to coffees with new people.
- apply learned experience to new and future endeavours.
The best way for young professionals to start - and finish - social change projects on a shoe-string budget.